Dinesh Puvvada

Holaa!  If you’re a Marketo user then you must have got super excited like me after watching the roll up of new features updates and enhancements in the May’21 release . (Click on the link incase you missed it)  As part of this release, Marketo has introduced Execute Campaign Flow Steps which has gained a lot of buzz! Everyone was so excited to see how it works and started reviewing their existing flows to re-define their existing processes.  After a bit of research, I have outlined a few benefits and limitations. So, why wait? Let's get started. Executable campaign is the new smart campaign type. So, while you create the smart campaign you’ll find a check box where you can make the campaign work as an Executable campaign. Execute campaign is similar to the request campaign. Then, you would definitely ask me what’s the key difference between the Request campaign vs Execute campaign ? And, in which all are the cases we need to prefer using execute campaign instead of requ...

Hey, believe me by the end of this article you will be able to understand what marketing automation is and how you can make the most out of it. So, let’s begin! What is a Lead? A lead is an individual or organization that has expressed interest in buying what your business is selling. In short, it’s the person’s information like an email address.  Now comes the question, how to generate leads? The first thing anyone could ask from the marketing team is to Generate Leads! To know-how, you need to understand the concept of Inbound and Outbound Marketing.  Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy.  Examples: SEO, Web Design, Blogging and Content Offers, Email, Social Media, Video Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.  Examples: Traditional forms of marketing and advertising such as TV ...