Hey, believe me by the end of this article you will be able to understand what marketing automation is and how you can make the most out of it. So, let’s begin!
What is a Lead? A lead is an individual or organization that has expressed interest in buying what your business is selling. In short, it’s the person’s information like an email address.
Now comes the question, how to generate leads?
The first thing anyone could ask from the marketing team is to Generate Leads!
To know-how, you need to understand the concept of Inbound and Outbound Marketing.
Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy.
Examples: SEO, Web Design, Blogging and Content Offers, Email, Social Media, Video
Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.
Examples: Traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), trade shows and outbound sales calls.
I hope now you’re clear with the basics of lead generation and their ways. Let’s see what marketing automation is and how it helps inbound marketing?
My favorite Marketing Automation definition from Hubspot,
“In a nutshell, marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.”
With the help of marketing automation, you can not only minimize your work but also increase your team's efforts in focusing on marketing strategies.
The best thing about these automation tools are, you can track the behavior of the lead's activity in real-time just by integrating it with your website. And by setting up a few programs, you could reach the right audience at the right time with personalized emails. Also, align your inbound strategy to enhance your communication and deliver the right content at the right time.
Utilize the leads in your Database! The most common mistake anyone makes is not focusing on their current customers. With the help of marketing automation, you can create engagement programs and nurture your leads with relevant content. So, that they will get proper awareness of the products and shows interest in buying a few more products.
Lead Management is so important for Marketers. If you don’t manage your leads properly you will end up losing them. So, be cautious and efficiently nurture the leads. And, there are plenty of features like Lead Scoring with them you can actually, qualify your leads and send it to the sales team.
Don’t forget to segment your audience, unless you don’t know whom you’re targeting it’s impossible to achieve the marketing goals. And, also do reporting every quarter to check the performance of your emails and make changes in your plan. And, the story goes on…
Let’s line up the whole story!
Marketing Automation is all about nurturing your prospects by providing value and making them valuable customers. And, it's your engine to keep things on the right track and map the entire process to achieve your marketing goals. Also, you can monitor the lead journey by going through the leads life cycle.
I hope you got some insight through this article. Do Comment and Share if you find it useful :)
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