The 4 pillars strategy of Mops that you should know!

Hey {{lead.first name: default=Marketer}}, 👀 

If you’re into the Mops industry then you’re so lucky! Let me tell you why? 

The pandemic has made a huge impact on digital platforms. And, at this point Mops teams are very crucial to let your brand stand out and help sales to generate more opportunities. Whether it’s a b2b or b2c every company needs Marketing for better outreach and generate revenue. Therefore, there are lots of hiring happening, and companies are looking out for experts to scale and enhance their teams.

This article will not only help you to understand which teams are present in Mops, but it also lets you understand where you stand out in those positions. I’m sure that will help you to evaluate yourself and outline your plans. 

The four pillars of Mops are everything you need to know. There are companies that follow a similar model as below and few don’t. But, it’s crucial to have the teams built up this way so that the specific teams could focus on their job roles and gives their 100%. 

 

I think the above picture could also let you understand the scope and the wide opportunities in Marketing Operations. So, based on your expertise and interest you can focus on the areas that are listed. 

So, the next key thing is to measure success.

Your Team’s success = Your success :)

Tech stack! Ugh, there’s so much and the count is infinite. In order to fulfill your goals, you need to build and manage your tech stack very wisely. 

Building the infrastructure, measuring the impact, and optimizing it towards your goal is the road map to the results. 

Edward Unthank, Founder, and CEO at Etumos has explained more about their strategies and the State of Marketing Operations in this video, https://youtu.be/-eURgKQUa9A, If interested please check out :) 

That’s all folks, let me know your feedback in the comments section.

Happy Marketing! 

Dinesh Puvvada